In this latest article I am going to give you 2 great tips for finding backlinks. If you have been doing any backlinking for your sites, you will have quickly realised how difficult it can be to find decent blogs to comment on. Once you have developed a plan though it will definitely get easier.

If you have read any of my previous backlinking articles, then you should have gleaned the following 2 suggestions.

1) Do not be overly concerned with finding only high PR places to backlink from. At the end of the day all backlinks count, no matter what their PR value (and PR only counts for Google anyway, the other search engines don’t care).

2) Do not worry about trying to find only links that are not “NoFollow”. A link that has been set as “NoFollow” is still followed, and counted, by the search engines. It just does not pass any PR back to your site.

If your entire backlink portfolio is only from high PR sites that are not NoFollow, then that definitely does not look natural. Which then presents a big glaring warning sign to the search engines that you are probably backlinking artificially.

Personally I backlink from anywhere I can, provided its not from adult or pharma related sites.

Now, back to the subject at hand, which is how to easily find places to backlink from.
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I am going to show you how to find high PR backlinks over the next few minutes. I hope you find this useful.

PR stands for Page Rank, and we have discussed this in previous posts. Its a very complicated formula (as you can see by the Greek mathematics on the left hand image) used by Google to calculate the “importance” of a webpage. Don’t worry about how its calculated. Suffice to know that it exists and its here to stay.

Our task as webmasters is to find lots of high PR webpages that we can leave our links on. Usually by way of a blog comment. Remember we also require them to be DoFollow links, as we discussed in our previous post titled “How to Find DoFollow Backlinks“.

First I am going to show you how to do this using completely free tools, and then I am going to show you a much faster way using a cheap (but incredibly powerful) piece of commercial software.
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In this article I am going to give you some tips on how to find DoFollow backlinks. As I mentioned in a previous article, these are the best type of backlinks to have because they also feed back some Google page rank to your page. Remember as well that I mentioned that there is no such thing as DoFollow in semantic HTML. DoFollow links are actually links that are not NoFollow. I am using the term DoFollow here (incorrectly!!) just to make it easier to write the article.

The NoFollow tag was incorporated into HTML primarily as a means to stop comment spam on blogs. Comment spam are comments that add no value to a post, and are placed on a blog post with the sole intention of getting the backlink. You are probably wondering how this prevents comment spam, because it does not prevent the comment from being placed on the blog. The simple answer is that it does not. Instead what it does is render the spam comment useless in terms of passing back page rank. So the primary reason for placing the comment (to pass PR) is voided, as it carries no “value” for the spam commenter.

Nowadays most WordPress blogs are set as NoFollow in the commenting section, because that is how new versions of WordPress install out-of-the-box. In order to change the comment section to be DoFollow the webmaster has to install a plugin, or edit the WordPress core code.

Do not be disheartened though. There are still a lot of DoFollow WordPress blogs out there for you to find and comment on.

How to Find DoFollow Backlinks and Blogs

One of the tricks to finding DoFollow places to create your backlinks is to look on platforms other than WordPress. There are some blogging platforms where NoFollow is not the standard way of installing. A prime example of this is the BlogEngine platform. BlogEngine is the blogging system from Microsoft, and there hundreds of thousands of these sites installed on the web.
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In this post I would like to explain the difference between nofollow links and normal (follow, or dofollow) links. First off it is important to understand that there is NO SUCH THING in HTML as “dofollow”. A link is either configured as “nofollow”, or it is not. Although it is semantically incorrect to refer to a link as DoFollow I will continue to do so in this article to make it easier to understand.

So, why should we care if a backlink is “nofollow” or not. Before I get to this, let me quickly explain the concept of Page Rank.

What is Google Page Rank ?

Page Rank is a system that Google have invented for themselves. Basically it is a very complicated algorithm that results in a number between 0 and 9, and that is a measure (in Google’s eyes) of the “importance” of your web page. Each and every page on a web site has a separate page rank calculated. Usually you will see that your home page is assigned the highest page rank, but this is definitely not always the case. It is very possible for any of your sub-pages to have higher page rank that your home page.

Why is Page Rank important for backlinks ?

In a previous post I mentioned that a backlink is basically a “vote” for your web page. If you can get a backlink from a page that has a high page rank, then that “vote” carries more weight. Essentially, some of the originating web pages page rank gets “transferred” to your page by the link. So, each and every link to your page incrementally increases your own pages page rank. From a search engine optimization perspective, this is the entire reason for going to all the trouble of getting backlinks.

Unfortunately, this is not the whole story. There is an important caveat to this which you will soon understand.
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It is a fact of Internet life nowadays that backlinks are the single most important aspect to getting your site well ranked. In fact you can take a rubbish webpage that has practically zero on-site optimization, and if you have enough high quality backlinks to it then it could rank on Google for non-related keywords.

My personal belief is that on-site factors (your web page itself, with its optimized content) only count for at maximum 20% of the ranking equation. This means that 80% (or maybe even more) has to do with off-site factors (things that are not on your website). By off-site factors we mean “backlinks”.

What are backlinks ?

A backlink is simply a link from a website somewhere on the Internet that points back to a page on your own site. If you have used a web browser then you have seen them everywhere. Anything that you click on that takes you somewhere else is a link. A backlink contains a text part, which is the blue underlined writing that you click your mouse on. We will see later that this text part of the link itself is critical.
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